Amanda Carye stumbled on the idea for her shoe company, Idoni, when she moved to Italy for a six-month business course.
Carye's plan was to modernize the furlane for American women, many of whom struggle to find footwear that is comfortable but doesn't look like sneakers or (horrors) orthopedic shoes. While in Italy, she began to search for a factory where a master shoemaker could help her engineer a flat shoe that offered good arch support, stability, and cushioned insoles without sacrificing beautiful design. As Carye began the search, she found dozens of family-owned factories that had been making shoes for some of the world's best known luxury brands, including Prada, Jimmy Choo, Christian Louboutin, and Manolo Blahnik. She landed on a factory in the Brescia region, two hours east of Venice, where the owner was just as excited about prototyping her ideal shoe as she was. Her brand, Idoni, was born. Read More via FastCompany.