German supermarket Lidl will start selling food online. The discount supermarket chain will start with a local experiment in Berlin this December. With Lidl selling foods and drinks online, its parent company Schwarz Gruppe is really pushing towards ecommerce. Another subsidiary, supermarket Kaufland, has started selling online recently.
Supermarket Kaufland opened an online shop in Germany earlier this month and within two months sister company Lidl will follow suit. According to company sources, the discount supermarket chain will offer logistically demanding products such as fruits and vegetables via its ecommerce website for the first time. Read More via ECommerceNews.