Korean food companies are reaching out to consumers through face-to-face encounters at their own branded cafes and restaurants.
And they are reaping the rewards: upgrading their company image, testing new products and increasing sales.
Binggrae gave its Banana-flavored milk, a product that has survived for 40 years, a new twist in March by opening a cafe in downtown Seoul that sells beverages and ice cream based on the milk. Opened in collaboration with Hyundai Department Store that hosts the cafe at its downtown outlet, Yellow Cafe is making monthly sales of some 100 million won (US$85,178), company officials said. Read More via InsideRetail.