One of the most common New Year’s resolutions people make is to lose weight by dieting. The idea is that restricting the pleasures of tasty foods will lead to greater fitness and a finer physique. But if these rewards are so valuable, why is it so hard for us to stick to our resolution? Maybe the problem is that when we try to lose weight, we also lose the pleasure of eating.
In France, pleasure, or “plaisir,” is not a dirty word. It’s not considered hedonistic to pursue pleasure. Perhaps a better translation of the word is “enjoyment” or even “delight.” Pleasure, in fact, takes the weight of a moral value, because according to the French, pleasure serves as a compass guiding people in their actions. And parents begin teaching their children from very early childhood in a process called the education of taste, or “l’éducation du gout.” Read More via QZ.