 VR fever has infected Sweden’s biggest musical export: Pop group Abba will recycle decades-old hits like “Dancing Queen” and “Mamma Mia” for the 21st-century digital medium of virtual reality.
The foursome hasn’t performed together publicly for 30 years, but Abba sees the potential to make money from their global fanbase with an immersive VR entertainment experience. The group is teaming with Simon Fuller, best known as creator of the “American Idol,” and Universal Music Group to form a new venture to develop VR and other new digital projects. Read More via Variety. |
