To glean the strategy behind Chanel’s no-expense-spared catwalk spectacular at the newly reopened Paris Ritz on Tuesday, look no further than the seating plan.
The brand’s president of fashion, Bruno Pavlovsky, placed at his right hand the French culture minister Audrey Azoulay, who wore an elegant red and black jacket in Chanel’s distinctive boucle tweed. At the next table was music producer Pharrell Williams, winner of ten Grammy awards, and French-Cuban musical duo Ibeyi, made up of 19-year-old twins Naomi and Lisa-Kaindé Díaz.
Williams and Lisa-Kaindé Díaz were also wearing boucle tweed. It was a bold statement of a brand which sees itself not just as a fashion house but as part of the fabric of French culture – and which, nonetheless, has ambitions on a modern global stage. Read More via TheGuardian.